#1 RANKED AND RATED

DIGITAL MARKETING SEO CONSULTANT IN MELBOURNE AUSTRALIA.

Take your business to the next level by getting more traffic, calls, and sales!

Starting from as low as $200*

Rank on Google in Less Than 

Month!*

Start A live ChatGet a Free Quote

Are you ready to grow?

You want to be mindful of your staff, guide them, help them navigate organic search via search engine optimization. You want a consultant to change what needs to change, optimize what needs optimization and rely on predictable revenue from ideal clients. You’re not sure how to consolidate your positioning, increase productivity, price appropriately or craft the searcher experience? 

SEO alone probably shouldn’t be relied on for predictability, particulalry in the Melbourne CBD where society is so fluid. It’s the most effective form of traffic conversion in ‘Melbourne Australia’ – but it would be dishonest to claim that Google is completely transparent and clear in the ivory white hat specialist decisions it makes.

SEO Consultant Services

As a specialist SEO consultant, working for a boutique online marketing agency, I help technology leaders and consumers by coaching you and your staff ‘across’ the search engine ‘organic growth’ landscape – picking the right keywords that help Google to categorize your content and internet marketing campaigns. I consult to you, and teach you where to position your content. All you need to do is listen, learn, understand and implement specialist recommendations.
(if you are willing to learn why we want to implement these specialist SEO tactics, then you will see where they fall into your expert marketing strategy)

Search engine optimization and SEO Consultancy is important for any online business (not only SAAS companies). It helps them contact more customers, to make more money. A lot of people think that it’s hard to do, and it is a rocky road of testing and fun.

We’re a small but smart expert SEO consulting agency. We crush goals like the big boys, but without the eye watering price tag or annoying marketing guff. Our clients tend to stay with us because we’re fast, efficient and totally transparent.  We can arrange for PPC (pay per click) to be a part of the package but it isn’t our core offering.

 

 

 

The Different Types of SEO Consulting

 

After finding a professional SEO Consulting Services… Learn about the many ways a SEO consultant can help you rank your content – even provide insight into SEO web design. Search engine optimization is not just writing text or using keywords. Many factors play a part in ranking your content on Google – we refer to these in reporting as factor diversity. Factor diversity plays a huge part in ‘Correlation SEO’

SEO Consulting Services can help businesses by helping them increase their web traffic and answer questions about your business. This will lead to more customers and more sales.

Company Website SEO Optimization

 

People often forget that their website is also their digital storefront, a passer by should be able to figure out what you provide or sell by landing on the home page, or even seeing the listing in Google. A specialist SEO consultancy like Search Labs can help tune your on-page search engine optimization so that the engine can correctly categorize your content, and serve it to organic searchers.

Search Engines Catagorise pages

Search Labs Helps Define

What You Are

One Size Doesn’t Fit All

Many SEO managers and digital agency contractors apply the same approach to each client’s website. SEO consultants will start by auditing your site, making recommendations, buying links, and doing just enough each month to prevent you from cancelling.
A consultant can take the time necessary to understand your website and truly act in your best interest – I work on hourly consults, but I act as one of your embedded staff, together we reverse engineer the search intent behind the query as well as the expected context a searcher is looking for on a landing page.
We don’t use any aggressive sales tactics or BS. We let you know right away whether you’re a good fit for us, if you are, we pivot the aggression and point our SEO hat at your competitors

It’s time to increase your earnings using correlation-based SEO.

15 + 12 =

Do You Work with All Industries?

Your target market is using Google. You should be marketing and advertising your business, brand, products and services on Google too. Google doesn’t seem too concerned about the ‘niche’ you are in – the same rules apply to everyone – we tweak our recommendations to fit you and your pages and will help you tune your page to meet the required user experience metrics than can be mathematically calculated and captured

SEO is an effective tool for almost any industry. If you’re looking to increase organic website traffic, improve lead quantity and/or quality, and grow your web presence, SEO could be a great investment for your business. I’m completely transparent about my digital marketing services. If I find a more efficient way for you to spend money on digital marketing, I’ll let you know.

 

What can you expect from us?

SEO consultants are people who help businesses get more traffic to their websites. They do this by helping them rank better in search engines. There are many different ways to improve your website’s ranking, such as using keywords correctly, creating content, etc.

We will not get you involved with any link building schemes. We will not make you sign any contracts. We will not lock your website into any particular strategy. We will be open about how we do things.

 

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Specialist SEO Consultant information

Take your business to the next level by getting more traffic, calls, and sales!
Starting from as low as $200* Rank on Google in Less Than a Month!* Are you ready to grow?

You want to be mindful of your staff, guide them, help them navigate organic search via search engine optimization. You want a consultant to change what needs to change, optimize what needs optimization and rely on predictable revenue from ideal clients. You’re not sure how to consolidate your positioning, increase productivity, price appropriately or craft the searcher experience?

SEO alone probably shouldn’t be relied on for predictability, it’s the most effective form of traffic conversion in ‘Melbourne Australia’ – but it would be dishonest to claim that Google is completely transparent and clear in the specialist decisions it makes.

Let’s Talk

SEO Consultant Services

As a specialist SEO consultant, I help technology leaders and consumers by coaching you and your staff ‘across’ the search engine organic growth landscape – picking the right keywords that help Google to categorize your content and internet marketing campaigns. I consult to you, and teach you where to position your content. All you need to do is listen, learn, understand and implement specialist recommendations.
(if you are willing to learn why we want to implement these specialist SEO tactics, then you will see where they fall into your expert marketing strategy) Search engine optimization and SEO Consultancy is important for any online business. It helps them contact more customers, to make more money. A lot of people think that it’s hard to do, and it is a rocky road of testing and fun.

We’re a small but smart expert SEO consulting agency. We crush goals like the big boys, but without the eye watering price tag or annoying marketing guff. Our clients tend to stay with us because we’re fast, efficient and totally transparent.

The Different Types of SEO Consulting

After finding a professional SEO Consulting Services… Learn about the many ways a SEO consultant can help you rank your content. Search engine optimization is not just writing text or using keywords. Many factors play a part in ranking your content on Google.

SEO Consulting Services can help businesses by helping them increase their web traffic and answer questions about your business. This will lead to more customers and more sales.

Company Website SEO Optimization

People often forget that their website is also their digital storefront, a passer by should be able to figure out what you provide or sell by landing on the home page, or even seeing the listing in Google. A specialist SEO consultancy like Search Labs can help tune your on-page search engine optimization so that the engine can correctly categorize your content, and serve it to organic searchers.

SEO Consulting

Do you want to outrank your competitors on Google? Yes, of course you do! More traffic means more followers. And more fans mean more sales. But ranking your website higher than your competitors on search engines isn’t as simple as it sounds. You need to use an effective specialized SEO strategy that works for your specific business.

Search engine optimization is a long term commitment, but if you want to get into it, hire a specialist SEO consultant who can build your entire search engine optimization strategy.

A good specialist SEO consultant will wrap around your strategy and provide recommendations on how to properly tune your actions to support your long term strategy.

Competitors analysis is extremely important with SEO. There’s a lot of times in businesses where it pays to focus our attention on ourselves and ignore the competitors – but not with SEO! We have to get in and carefully observe what works for your competitors, learn how they’re doing it, then make sure we’re doing a better job. We have to outdo them, but in a nice, friendly way.

Key phrase research is an important part of SEO strategy. It helps you understand what people search for online. You need a professional who understands how to perform keyword research.

Fashion Pants For Tall Women, Exercise Pants For Tall Women, Cherry Red Organic Cotton stretchy pants for yoga – these are all keywords that convert.

Internal linking Internal linking is a great exercise for all websites. You need to know what you’re talking about when it comes to internal linking. Anchor text is very important too. You should think of external links as link earning. Your competitors might be getting their links from other sources, so you’ll want to check them out. This sounds like a lot of work, but it’s really easy once you get into the swing of things.

Optimizing page elements is important because it helps the robot understand what the page is about. Robots need to be able to read the page and understand what it says. Robots also need to trust the information provided by the page. Robots need to see expert knowledge and authority. Robots want to be linked to other pages that provide more information.

Local SEO. I recommend you to check out my page on Local SEO here. If you want to increase your local SEO, then you should create a Google My Business account. This free service allows you to promote your company profile and website on Google’s search pages and maps. You can add loads more information about your services, add nice graphics and post regular content.

Social Media Marketing helps you get in front of people who are interested in what you do. You can also re-target those people who visited your website recently.

What Does a Professional SEO Consultant Do Exactly?

A consultant is responsible for many elements of SEO. He or she will review, analyze, recommend, and work to improve a website and its search engine rankings. Consultants will also review, analyze and improve incoming links as an essential vehicle for relaying their expertise on SEO issues and questions, and they will provide guidance, recommendations, and tasks to help you actively generate more organic traffic, build backlinks, and achieve higher SERPs and clicks to your site.

A professional SEO consultant is someone whose job is to make your brand’s online presence more effective and accessible. He or she helps you to use proven inbound marketing techniques to reach your target audience.

The process in more detail

Site audit: including site architecture analyis We’ll look at mobile friendliness, navigation and page layout, see what’s lacking, what’s redundant, check link structure and how we best silo your information for SEO.

Technical audit: A technical audit is multi faceted but the big one is site speeds, because that the power ranking signal. We’ll ensure the robots can crawly your site easily, look at your urls, check there’s no timeles ping, dangerous or insecure plug-ins, and ensure you’re using the secure Hypertext transfer protocol : Https (not Http).

The beauty tuning for SEO

Is there any amusing sub-headings for SEO? While effective SEO is extremely comprehensive, you can find solace in the fact that there is also a human component to search engine optimisation. A great user experience is created for actual people, not robots. You’ll draw more people’s attention, encourage them to look around, and make it easier for them to find what they’re looking for.

How do we augment your SEO?

We offer SEO services that include keyword research, link building, content writing, backlinks, etc. We also provide regular reports to show you how your site ranks in Google search results.

Creating more exposure

With the help of SEO, you can expand your business by ranking higher in Google. You can also divert more customers to your website.

Understanding SEO Consulting

SEO consulting is a service (group of services) that is used by tech brands, SAAAS companies, and more. It is fairly underused by brands, SaaS company, and more. If you’re brand isn’t reaching its paid potential like you want it too, it might be time to look into using an SEO consultant. Most founders and owners know that SEO is important, but just how important it is?

When it comes to SEO consulting a host of SEO services is covered as part of the agreement. These services include everything form SEO keyword research and data analytics to organic marketing strategies tailored for you. SEO consulting illuminates how organic searches can influence and change your brands for the better.

Tech companies should integrate SEO in the following ways: Publish high quality, informative content around focus keyword and tech topics Promote optimized content to reach the target tech audience With the help from a consultant, you’ll achieve each of these goals to make your brand successful.

A professional SEO consultant is someone who is an expert in search engine optimisation. They understand what SEO is, and how to do it on a basic working knowledge. They specialize in certain areas of search engine optimisation to boost a brand’s exposure in various organic ways. Some of these areas could be: “ Technical SEO SEO tools On-Page SEO Off-page SEO keywords and topical strategies Web development insight Marketing strategies SEO copywriting & editing Natural language processing Conversion Rate Optimization (CRO) Artificial Intelligence (AI) In other words, A professional SEO consultant is someone who is well-versed in every aspect of Search Engine Optimization – even the areas you might not know about!

By outsourcing SEO responsibilities to an expert, you can increase the effectiveness of your brand’s SEO efforts. You’ll be able to get more out of your budget by using an experienced professional who knows how to do things right.

How much is your SEO?

Prices of SEO depend on a few different factors; your competition, industry, your expectations, previous SEO (if any) and competitiveness of keywords. I don’t quote online as the competition will add weighting on either side, but we do offer some ‘done for you’ products that can help you to sort out SEO all on your lonesome. Contact us for a customized quote.

We can assure that we’re cheaper and more responsive than agencies*.

Specialisation

SEO is a specialised profession, and should be done by specialists. With my experience and knowledge across hundreds of SEO campaigns I know what works and doesn’t work and can help a business owner understand the logic behind our recommendations.

We don’t use any aggressive sales tactics or BS. We let you know right away whether you’re a good fit for us, if you are, we pivot the aggression and point our SEO hat at your competitors
Send Me A Quote! – It’s a free quote.
What kind of SEO direction do you need?
What kind of SEO direction do you need?
I really just want to talk about it rather than do all this form stuff I used to hold position 1 for a keyword but lost it.
How does ‘Correlation Based SEO’ work?
I Need Help with Retargeting (paid ads) I Need to Build an E-mail List I Need some info on a Competitor I just need some basic SEO advice Select the report type you want What is your website URL – (if you have one) What is your First Name?

Tell us more about your Business. What are your hopes and dreams? What are your web problems.

What is the best email address to contact you on?

Do You Work with All Industries?

Your target market is using Google. You should be marketing and advertising your business, brand, products and services on Google too. Google doesn’t seem too concerned about the ‘niche’ you are in – the same rules apply to everyone – we tweak our recommendations to fit you and your pages and will help you tune your page to meet the required user experience metrics than can be mathematically calculated and captured SEO is an effective tool for almost any industry. If you’re looking to increase organic website traffic, improve lead quantity and/or quality, and grow your web presence, SEO could be a great investment for your business. I’m completely transparent about my digital marketing services. If I find a more efficient way for you to spend money on digital marketing, I’ll let you know.

What can you expect from us?

SEO consultants are people who help businesses get more traffic to their websites. They do this by helping them rank better in search engines. There are many different ways to improve your website’s ranking, such as using keywords correctly, creating content, etc.

We will not get you involved with any link building schemes. We will not make you sign any contracts. We will not lock your website into any particular strategy. We will be open about how we do things.

How long does SEO take to see results?

There is no hard and fast rule about when you should expect to see rankings increase. However, if you’re looking for an estimate, we suggest you’ll start seeing your site rank for more keywords within three to six months. The most challenging improvements to judge are how long it takes for your keywords to move up the search results page (from 100 to 50) and then from 50 to 10

Is Hiring an Organic SEO Consultant Worth it?

Organic SEO is an important part of online marketing. You should always try to invest in it. There are many different ways to do this, but you should choose the most effective ones. Make sure to contact the experts discussed above.

Search engine optimization (SEO) is a marathon – not sprint. A little patience goes a long way in ensuring your business grows over time.

Does Lots of Content Equal High Rankings?

I’m afraid it’s not as easy as it seems. Creating content is important but creating the right content is crucial. High-quality content that provides real value for your readers is what will get you to the top.

Context is important – you can create massive amounts of content that are not relevant to your product or service – this will result in 0 sales.

Everyone wants to be number 1 in Google. The difference in ranking between the first and fourth pages is planning. The recipe to SEO success is not always obvious, but there are many consistencies and correlations that can definitely help your chances of reaching page 1.

Traffic Quality Analysis

Visitors who come to your website are unlikely to convert into paying customers unless you offer them something useful – something that is ‘conversion worthy’. Remember a ‘conversion’ is whatever action you dictate it is.

You should be monitoring a variety of metrics to see what keywords bring in the most valuable traffic – this is what we do.

On Page SEO

This is the stuff you do when you’re trying to rank high on Google. You need to make sure your website is search engine friendly. Your SEO consultant should be able tell you what you need to do to get it ready to compete.

Learn more about on page SEO

Consultants are experts who help businesses improve their online presence. Consulting companies provide services such as website design, web development, social media marketing, and more.

This site is pretty much the same as the title. You need to make sure that you use the right keywords in the title and description. There are many different types of meta tags, but if you’re not sure what they do, you probably shouldn’t worry too much about them.

High-quality content is the most important thing for your site. Search engines love it!

Keywords are important because they help search engines understand what your site is about. You should use these keywords in the title tag, meta description, and throughout the body copy of your pages.

For example; if the title or description of your page is “Animal Facts“, then the search engine would expect to see other words related to that topic in the content of the site. These words help you rank higher because the search engines realize that your page is truly about the topic. You may also rank for LSA (Latent Semantic Indexing) terms in addition to your primary keywords.

Your site needs to use structured data to make it easier for search engines to crawl your site. You need to make sure you’re not creating duplicate content by having similar pages on your site. Make sure your site is easy to navigate and looks great.

Your website should be optimized for both desktop and mobile users. You need to make sure that you use the right HTML tags and proper keywords. Also, your site needs to load fast for best results.

Structured data is important for SEO. Search engines want to know what your website is about. A structured data schema helps search engines understand your content better. This makes it easier for search engines to index your pages and rank them higher in search results.

Content Gap Analysis

Your competitors are more popular than you because they have better content. You need to improve your content if you want to rank higher.

Tailored SEO Services

Not every business is the same – neither should your SEO campaign be. I custom design SEO strategies to suit your industry and your budget.

Is SEO Free?

This is a loaded question. Many things are free, organic traffic that comes from SEO is free traffic.

You should however pay your SEO consultants for the effort, training, insight and sheer tenacity that they display if you want them to do a great job!

There is a measure we use though – we find the paid value of a given keyword, the value that you would attribute to a PPC (Pay Per Click) advertisement. We can then determine how much you would have paid in PPC traffic.

Competitor Analysis

The size and scope of the search engine optimization (SEO) work required for your website depend largely on the competitiveness of your industry. Organic Google rankings are just as difficult as your most technically capable competitors make them, which is the reason it’s important to conduct a thorough industry study in the early stages of the campaign. Whilst Google’s algorithms are a closely guarded secret, there are ways to reverse-engineer the keys to success in the vertical by closely studying those websites which currently rank above yours.

Off-site SEO

You need to hire an SEO expert who knows how to rank your website properly. This is something that you can’t learn by yourself.

Link building is an essential part of search engine optimization. There are many different types of links you can get for your site, and each type has its own benefits and drawbacks. Some are better than others, and some are worse than others. Knowing how to use them properly can help you improve your rankings and increase traffic to your site.

Learn more about off-site SEO

Social media is an important part of SEO. Your content should be shared by trusted and respected individuals in your industry. You need to make sure you’re posting on social media regularly.

Video Marketing is the Future of Internet Marketing. Optimized Videos Rank Very Well. Videos Are Great For Links, Exposure And Branding. Videos Get Shared Far More Than Text Content Does.

*Content marketing – People have become blind to traditional forms of advertising. They don’t notice banner ads, they skip TV commercials and billboards, they ignore radio ads, they have satellite radio, or simply tune out radio ads, they are figuring out how to distinguish paid search ads from organic listings, they don’t open promotional emails, and they don’t read blog posts either. Traditional marketing is dying quickly both online and offline!* Content is important for any business. Effective internet marketing is not possible unless you have great content. You need an SEO consultant who knows how to create useful free articles and share them across the web. These articles should attract targeted traffic to your website, turn those visitors into prospects, then convert them into buyers. Keep the content interesting enough to make people want to come back again and again.

Internet Marketing is a broad term that covers many different techniques. Search Engine Optimization is a subset of those techniques, and is focused on improving your website’s ranking in Google.

Monthly Performance Reports

We build custom ‘Monthly reports’ with rankings and traffic comparisons so you know exactly how your site is doing.

Passage Ranking

Google is now looking beyond title tag to identify and promote specific sentences and paragraphs to answer a user’s query. This means your content need to be comprehensive and well-structured to ensure the best chance to return as a passage result in search engine results page. We can discuss this whilst you do your ‘due diligence’.

Do HTTPS sites get an SEO boost over HTTP sites?

Having an SSL certificate helps ensure that your site visitors know that they’re visiting a safe and trustworthy site. This is especially important if you sell products or services online – even though Google said it is ‘very important’ it’s prevalence now makes this harder to ‘stack’. It is easy to implement and you would be foolish not to.

Is SEO important during web development?

In some circumstances it is critical to get the site architecture and navigation correct from launch. It’s always great having an SEO consultant guiding your development.

What NOT to Do

Search engines are always looking for new ways to improve their algorithms. When it comes to SEO, there are many things that you shouldn’t do. Avoiding these common mistakes is critical to your site’s success.

Keyword stuffing and unnatural linking are bad practices. (although I am yet to see an example of keyword stuffing that was found by an algorithm, sure people can ‘dob’ you in, but Google doesn’t seem to know how to pick this.) Link spamming is blasting your website with links from anywhere and anywhere. Quality over quantity is the rule. You should avoid low-quality links as much as possible.

There are certain types of links that can do a lot of damage to your website. Your consultant should know about these and make sure you stay away from them. Content that is spun, copied, plagiarized, or written by low-quality writers can be harmful to your website.

Why mess around, find out which keywords you should want to rank for and why. Then do that!

Search Labs brings to the table one of Melbourne’s finest SEO specialist search consultants. I’ve worked for and with some of Australia’s BIGGEST PLAYERS IN ONLINE MARKETING the enterprise heavyweights. However, my style is not for everyone; some businesses would not want to go this far in their search engine optimisation effort. I collect the organic search data, then I explain it to you, provide recommendations, and then hand those over to you to implement.
If you follow them, you will rank; if you do not, you will not.
It truly is that simple.

I work locally in and near Port Melbourne!

Although these day’s we are all working remotely, so even though this is where I live, I service marketing clients all around the world.

Port Melbourne though has a special place in my heart, I RollerBlade down at Princes Pier with my kid and wife, and if you have kids you no doubt understand that playgrounds play a massive role in your life. I love Port Melbourne

SEO Melbourne

We have clients that have requested agency SEO help all around the country, Melbourne, Brisbane, Sydney, Adelaide, Perth, the list goes on. We have packages that help companies of all sizes to realise their digital traffic potential, but its the process towards free clicks that makes the difference. I have moved past providing a service – I now form digital partnership – I am as reliant on you as you are on me. If you don’t complete the tasks I recommend then you won’t rank. I need to visibility as to why you don’t want do to that thing, that lets us uncover which keyword oportunities you should be aiming for.

Best SEO Agency Melbourne

Melbourne has plenty of SEO agencies and digital marketing service providers, I have had the pleasure of working with one, and often chat with staff at another, they are Atomic212 and StudioHawk – Both have good reputations and provide a range of services and contract terms to boost traffic and branding awareness for their clients including web development and other white hat internet marking products.

SEO Agency Australia

As far as agencies in Australia go, if you are aiming this high I would hope that you have a consultant on hand to guide you through the process. I have worked with enterprise size companies just to check up on their agencies – if this is the road you are heading down, reach out and set up a time for a chat. We can map out your pathway, be informed as to what they are up to.

The digital marketing consultancy preferred by Melbourne based corporations looking to increase organic traffic from Google.

SEO Consultant

Sometimes people ask why a consultant is preferred over an agency. In short it comes down to how specific your requirements are. An agency can likely take care of everything, 30%, they are usually generalists. Not all, but most, will have someone who does 20% content research, 20% content creation, someone who does 30% SEO, 20% web development. This works for some companies, it does not work for my clients. I do 100% SEO, if we need someone to do pixel retargeting, then I will find someone who does that 100%. My Clients know what they want – not always initially, but I help them find out exactly what they want, and I help them to find the person that can completely satisfy that need.

SEO Company

What does and SEO company, or consultant actually do?

Search engine optimization (SEO) is a process that, by modifying your website’s code, can help increase your website’s traffic and visibility to search engines such as Google. It’s straightforward, and it will significantly improve the overall quality of your site. We do not include paid traffic in our calculations, but we do include referrals and direct traffic as organic and vital factors in the development of new visitors. You should strive to obtain backlinks from other authoritative websites, as this will increase your direct traffic. -optimization of the website and keyword targeting that would deplete a PPC budget. Part of this optimisation process entails enhancing the validity of your information architecture, content, and speed, as well as developing the type of website you would expect from the best SEO company or SEO service available. Other factors that contribute to a page’s ranking for relevant keywords, such as those related to the page’s content and those unrelated to SEO, are also considered.

SEO Services Australia

Because individual consultants don’t have the overheads or restrictions that agencies do, working with an experienced SEO consultant delivers more cost-effective prices. That is by no means to say that we are cheap, if you were to break it down to an hourly rate we often command between $700 and $1600 USD per hour (USD because the bigger companies tend to like paying in USD).

The caveate here though, is that it isnt recurring, it is per consultation, and it balances against the cost of digital advertising that these keywords can help you save.

As an expert SEO Consultant in Melbourne, I will assist you in identifying your most promising opportunities, as well as where your prospects are lurking and how Search Engine Optimisation can attract them to your website.

SEO Specialist Salary Australia

Taken from Glassdoor, Envato, StudioHawk, Digital Gurus, people2people, ProtoPrimate and IBM a SEO Specialist can expect an income range from $75,000.00 to over $450,000.00 per year depending on the metric used to calculate that income range.