and what is he going to do when this timer expires?

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WATCHING DEEPMIND

So, How Exactly Did I Get Here?

That’s a question that I am rarely asked IRL. Considering that I actually started out as a bouncer then drifted into telecommunications, systems, then acted in the customer quality space, and finished my corporate career in systems development in SAP risk and credit management.

In saying that, I have also been escorted away from the White House by the secret service because I removed a raincoat when it started raining on a humid day, and you know, paranoid dudes with guns…. So.

Not what I am doing now though – that was a one time thing.

PROFESSIONAL RANKBRAIN STALKER

TURNING POINT

At some point in every person’s life, they come to realise that the universe owes them nothing, and they need to become both the engine and the driver of their destiny. Our lives are a constant ‘Schrodinger’s Cat’ experiment – a probabilistic prediction.  So, back in 2006, my ‘then girlfriend’ (now wife) woke me up from a slumber in a rented room above a restaurant in Dunedin New Zealand, and convinced me to head down to a travel agent. – we purchased 2 one-way tickets to Australia and have never looked back – Cat 1 = Alive.

A LITTLE LESS CONVERSATION

I have had no formal education in marketing, design, photography, 3d modelling or SEO yet I have worked with some of the best in their respective games.

Through many long hours of hard work, I have found that this has all came very naturally to me – especially SEO (there’s something about convincing an algorithm that I know what I’m talking about) – and like SEO each of these things can in some way be proceduralised – boxes need to be ticked – the problem is finding the boxes that matter and ticking them.

Although I have loved all the different avenues down which life has thrown me, I have walked away from all of it and decided to to focus on High Level – Aggressive SEO – or really just SEO in the way we do SEO.

EXCEPTIONAL RANKING CAPABILITIES

CAN RULES BE BENT – BUT NOT BROKEN?

I been playing with URL structures and ranking sites since the very beginning of the internet marketing boom, I rode the wave of print design that then became website design, and then PPC, and then social media and then content marketing – and now finally we have settled on SEO as the gold standard. The King (or Queen) of the Hill.

When you start paying attention to the way in which the Google algorithm ranks things on the internet, you see certain flags, or commonalities across the top performers – and that’s what I love. Teaching people how to tick all those boxes, how to take top positions in SERP 1 (Search Engine Results Page number 1).

LEARN HOW GOOGLE SEES YOUR WEBSITE

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