Jake Boyle – Director and SEO Specialist


Jake can be contacted on  0403607168

How SEO found Jake…

“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” – Morpheus

That’s what I was like the first time I ranked a page. It blew my mind!

From then on I was hooked and I knew SEO was the career for me!

When you’re born into this world you believe that Google is all knowing, is there for you, cares for you and will only do and show you what is best for you…

Then you take the red pill and you realise just how wrong you are!

Are SEO’s bad people? Hell no! But once you realise that for businesses, search ranking is just another marketing tool there for the taking it changes the way you see and use the web for good.

That’s what I love, having the opportunity to offer my clients the red or blue pill.

Do you want to wake up and believe whatever, or do you want to take the red pill and discover just how far your company can go?

Terrible 90s movie quotations aside, some would say that Jake was destined to end up working in the search engine optimisation and online marketing world.

Born and bread in Ballarat, Victoria but now a long time resident of Melbourne. Jake brings a background in analytical chemistry and over 10 years of sales, marketing and customer service experience to Search Labs Pty. Ltd.

Jakes mixture of analytical thinking, attention to detail and deep understanding of sales processes helps take our SEO and PPC services to the next level.

When not flying over Russia in my SR-71 Blackbird (pictured above) I like to busy myself in the Search Lab digging through my client’s Google analytics.

When not “working” you’ll often find me hiking in the Otways with a camera and tripod over my shoulder.

Once back in the office though, there are few things excite me more than getting out on the road, meeting new clients and showing them what Search Labs can offer.

Helping our clients achieve their dreams is my passion, weather it’s the the opportunity to help optimise on page content or the chance to build their business through the management of a PPC marketing campaign.

Late 2017 – Joining forces with SEO Grand Master Everhardt Strauss

As good mates prior to forming Search Labs Pty. Ltd. not a month would pass without Ev and I kicking back with a scotch and musing about the day when when we wouldn’t have to get up and go toil for “the man”.

Ev made the jump first and ran the successful SEO and digital marketing business Split Test Demographics and in October of 2018 we decided to go big or go home.

Search Labs Pty. Ltd. was born!