12 months Google Data Studio – Organic traffic reporting. ON US!

When you Switch to Search Labs for your CONTENT TUNING for 90 days.(1)

SEO Plans from Search Labs – Let’s make it better.


Decide what you need to accomplish.
(or scroll down to learn more).


Select the plan type that’s right for you..


Group some Search Labs services to save in the long run (learn more).


Decide what you need to accomplish.
(or scroll down to learn more).


Select the plan type that’s right for you..


Group some Search Labs services to save in the long run (learn more).

SEO Discovery Period

  • Including a site and content audit
  • Comprehensive reporting provided

Deep dive into your competitors and their web presence. Pick the terms that bring them traffic. Build content that matches the expected context and win that traffic over to your side.

SEO Tooling Implementation

  • You need some basic reporting tools from Google installed or set up on your site.
  • Comprehensive reporting provided.
  • We can now track the progress made, and see results when they happen.

Take what we just learned. Map it to as many correlation curves as we can, and build a site with content that just rips the competition out of this – red, red ocean.

Keyword and Content Optimisation

Keyword Extracts – Competitor analysis and content tuning reports

Google Data and Reporting

Reporting with Google data, with this plan you get Google data about your site.  

Technical Analysis Marketing Blueprint

Deep Dive into your on page and off page requirements. Not for beginners! You will need an SEO specialist just to wade through the data. This is forensic SEO.

Website Audit
Making use of Google Search Console is almost a barrier to entry in organic search. You should perform a technical SEO Website Audit at least 2x a year. The great thing about these is that as you work through a technical list, the issues that remain have less and less impact. As we do with so many other things, Pareto comes into play. We patch the big leaks first, and a lot of the time, when the big holes are fixed, Google ignores the small ones.

Learn more about our Website Audit plan!

Keyword Research
The core of SEO research is wrapped in the keywords used to describe the problem or the solution. You won’t get traffic from Google if no one searches for what you’re writing about. Google needs the keywords to attached the problem to your page, and your page to the query submitted by the searcher.

Learn more about our keyword research plans.

Competitor Research
Sometimes all you have to do is type your query into Google and see who comes up first, and what they’re selling. What services do they provide? Are they doing social media marketing? What kind of context do they give the searcher? How are they solving the problem? What is the function they serve?

Learn more about the value of competitor research.

Market Research
I work as a one man digital marketing agency, sometimes I need to contract work out to other online marketing gurus, or specialist content marketing agencies – but not before we complete a comprehensive social media marketing, content marketing, website and content audit of both your brick and mortar competitors and digital competitors.

Learn more about the value of our market research plans.

Combine and save today

When you combine SEO and reporting, research and content optimisation you can save a substantial amount of money on your overall digital marketing and web development costs.
A SEO Agency should offer rewards to those willing to put in the effort.

Correlation SEO

Can it be measured and mapped to a SEO correlation curve? If it correlates to an organic ranking increase then we use it. If not, we look at what part it plays.  Everything we recommend can be backed up by correlation data. Search engine optimisation should be backed by the scientific method.

Why Aussie businesses choose Search Labs
as the SEO company to level-up with. We optimise your search engine ranking to get more traffic, calls, and sales!

Start ranking in Google in less than a month

Proudly Australian

We are a group, the trinations of Rugby, I was born in South Africa, moved to New Zealand and met my wife, moved to Australia and had a child.  We are the Tri-Nations of SEO

Insightful Information

We track a lot of things, and these things – like volatility, can provide  SEO insights, insights specific to your industry. This information can justify your business decisions and create disruptions in the marketplace.

Easy Peasy Lemon Squeezy

From our reporting through to our processes, the road may be complex but we try to simplify it as much as possible. Depending on where you land on the ‘pay to play’ scale, we either help you to do the legwork, or we do the legwork for you.

Ways to do some SEO all by yourself.

There are some steps you can take today, there are some questions you can ask yourself about your site, your visitors and the problem you are solving. Answer these questions and I will send you a free ‘first steps’ report that will help you to get the SEO ball rolling.

No commitment, required from you – this step is 100% free.

If additional SEO services are required we can cross that bridge when you get there.

With Search Labs SEO you’ll get more value as you grow

Metrics / Reporting
SEO metrics cover a range of things that we will monitor. Each one of these is pulled from a different tool, or API, or application. If we can’t measure the metric and display it in a report, then it becomes much harder to improve – so we look at the things that matter, the traffic and the terms – then we pick a thing and we make it better.

Learn more about our reporting plans here.

Competitor & Keyword Research
I love this step in a project – it starts off with us not knowing what we don’t know. We then find your competitors and reverse engineer their traffic potential. What are the words in their titles, what are the words on their pages, and what are the search volumes and values associated with those terms. The we sit down and pick a few juicy fruit, what can we rank for?

Learn more about keyword research here.

Structure and Content Optimisation
Your website and it’s physical structure tells a searcher a lot about where they are. It tells them if this place is where they should be and it tells them what they can expect. It also performs a series of SEO related tasks to serve relevant information. If it fails to do one of these things then a search engine might not know what you sell, or do or solve – if this is the case then why would they send a searcher here?

 Learn more about Site Structure and Content Optimization here.

Backlinks / Distribution
This is a double edged sword, we look for any backlinks that are pointing at content that no longer exists, and we try to create content that is relevant to a searcher. Backlinks are the connections that link websites together, this is where the net comes from.
Ranking Factor Tuning
We look at the top 100 listings shown by the search engine, and we look at the factors present on each listing – if there is a correlation curve then we implement that factor. We show you what to do – and we back it with the data.
Keyword and Content Briefs
We provide content briefs to clients outlining the content they need to create, these are the measurements of winners. We give those measurements to you – this is the pattern for the suite, now you make it look good.

Learn more about content optimisation here.

LSI - TF-IDF Balancing
LSI (in the context we use it – means, ‘related terms present on the ranking pages’) and TF-IDF (meaning Term Frequency – Inverse Document Frequency) meaning  ‘this term is mentioned many times on this page, but also many times on every page, therefore it is not important, or… many times only here .. these thigns help readers and search engines determine how relevant a terms is to a page)

Learn more about LSI / Entity / Keyword and TF-IDF Balancing here.

Topic Recognition and Balancing
Topics are relevant to each other, fishing, fish hooks, cooler bins, beer, vacation, outdoor sport.  We identify, balance and provide feedback to tune a document.

Learn more about Topic Recognition and Entity Balancing here.

SEO Research Is Rewarding

Search Labs research is not limited to your site. We take a wholistic view of the industry. We rely on a Pareto function AKA the 80/20 rule to determine where priorities lie. 20% of your potential customers will purchase 80% of your stock. We shave off wasted legwork to help you go that extra mile.

Don’t make Google Work For It

Our SEO experts will crawl your site and make recommendations on how to structure your data, making it easy to crawl and categorise. If your information can be grouped, and selected as a solution to a problem then you will outrank a competitor making it harder for Google.

Balance the Content

One of the key aspects of digital marketing strategies of a successful SEO campaign is creating content that is balanced and informative. Balancing terms will highlight where your content is lacking, and what is required to provide complete coverage of your niche. We are a digital marketing agency that believes in balance.

The Pillars of Search Labs SEO are: Insights, Help and Support, and Obsessive SEO services that go the extra mile.

Insightful Research and Reporting

Get insights about search behavior, on your site and on competitors sites, use relevant information to spot trends, search volume  and search rankings of relevant keywords to make business decisions that will increase relevance and conversions from qualified traffic on your site. Organic ranking is the biggest driver of relevant traffic through organic digital marketing channels.

SEO Help and Support

We stalk your site and the sites of your competitors, if something looks strange, or the industry changes we will let you know, we are also always in the mood to ‘talk shop’ – so even if you just want to discuss tactics, discuss inbound links or how we do our competitor analysis – we see this conversation as strategic analysis of the field. I often get sucked down rabbit holes of social media marketing, how it is impacting organic search and search engine algorithms

Obsessive SEO

The part of SEO that I love, that drives me, is that it is a dynamic game of cat and mouse, my understanding of SEO is ongoing. Google is constantly updating its algorithms to find the best content, and we are constantly testing hypothesis after hypothesis to better grasp what Google is trying to accomplish. This is where most of the SEO cost comes from, updating SEO strategies to meet search engine directions

One Size Doesn’t Fit All

Many SEO managers and digital agency contractors apply the same approach to each client’s website and search position. SEO consultants will start by auditing your site, making recommendations to the business owners, buying links, and doing just enough each month to prevent you from cancelling. Some will even go as far as buying Google Ads and claiming that this paid traffic aligns with your business objectives.
A consultant can take the time necessary to understand your website and truly act in your best interest – I work on hourly consults, but I act as one of your embedded staff, together we reverse engineer the search intent behind the query as well as the expected context a searcher is looking for on a landing page.
We don’t use any aggressive sales tactics or BS. We let you know right away whether you’re a good fit for us, if you are, we pivot the aggression and point our SEO hat at your competitors

It’s time to increase your earnings using correlation-based SEO.

Do You Work with All Industries?

Your target market is using Google. You should be marketing and advertising your business, brand, products and services on Google too. Google doesn’t seem too concerned about the ‘niche’ you are in – the same rules apply to everyone – we tweak our recommendations to fit you and your pages and will help you tune your page to meet the required user experience metrics than can be mathematically calculated and captured

SEO is an effective tool for almost any industry. If you’re looking to increase organic website traffic, improve lead quantity and/or quality, and grow your web presence, SEO could be a great investment for your business. I’m completely transparent about my digital marketing services. If I find a more efficient way for you to spend money on digital marketing, I’ll let you know.


What can you expect from us?

SEO consultants are people who help businesses get more traffic to their websites or to their company. They do this by helping them rank better in search engines. There are many different ways to improve your website’s ranking, such as using keywords correctly, creating content, balancing terms to show the engine that online users are seeking this solution.

We will not get you involved with any link building schemes. We will not make you sign any contracts. We will not lock your website into any particular strategy. We will be open about how we do things. If social media marketing is required, we will tell you, if conversion rates should be be higher we will break it down. We operate in a competitve industry and tune a range of factors. Our SEO efforts have helped countless online business professionals and our marketing ideas are ahead of the bell curve. We want a company to grow. We find the ways!


What is White Hat SEO - Are you White Hat?
People use the term “white hat SEO” when the SEO tactics used are ‘in line’ with the rules and policies of the major search engines, such as Google.
Remember, Google doesn’t own the internet, so it really means that the tactics used don’t serve to manipulate the search engine.

People who do ‘white hat SEO’ generally don’t do ‘black hat SEO’ to reach the required business goals – which means they stick to the rules provided by the search engine they prefer. The term “white hat SEO” is used to refer to any practices that will help you rise in a search engine results page (SERP) while keeping the integrity of your website and adhering to the terms of service of the search engine. These methods stay inside the rules set by Google.

“Black Hat” SEO on the other hand, includes things like paying for links or using deceitful cloaking techniques. Any tactics that are thought to be deceptive or harmful to customers would be called “black hat.” Sometimes those that win are wearing hats that are on the darker end of the grey spectrum, but, with their ‘winning’ comes the risk that Google will update it’s algorithm to detect that behavior and penalize their website or presence. Worst-case is being de-indexed meaning that you no longer exist within Google’s index.

Search Labs aims to be white hat, but also understands that this is a cmpetitive landscape, and correlation SEO aims to ‘find the thing that works – and use that thing’ so the hat is a little bit grey.

Am I the best SEO Consultant in Melbourne?
That’s why customer success is so important to me at Search Labs: I want to be open and honest, build real relationships, and make money. In a nutshell, I’m not happy unless I’m making things happen and giving great customer service. That means that other businesses think I’m good to work with, and that I have good customer service. But I also rely on my clients to follow my advice. If they don’t, a good report doesn’t mean anything to Google. So… I try tobe, and I am quite agressive about it.

Starting Your SEO With Search Labs

Joining forces with Search Labs - what is the process?

Once you sign up, we’ll start processing data, crawling your site and scraping the internet, tracking your competitors, and so on. Depending on the plan type you chose and the work that needs to be done, a Zoom call with a Search Labs analyst, or coffee and a croissant, may be required. We’ll notify you and give appointment details if necessary.
Hang in there if a meeting isn’t required. We’ll make arrangements to send the data you ordered, there might be a little back and forth (I would prefer that the info is useful rather than just dumping a bunch of data in your lap) sure, I might be a little bit like a crack dealer – try this one, its a stepping stone to this one – that’s just the way the data rolls.

Bringing your data into our reporting platforms - With help and Extensive Knowledge

If you’ve already configured Google Search Console (previously Webmaster Tools), Google Analytics, Google Optimize, and Google Data Studio, all we need is access to these sources to extract data into our reporting systems. If this worries you, simple ‘read only’ access is alright (we can see but Google won’t allow us change anything) – I am happy to set these up over the phone – it takes time, so there may be a cost, but I am a sensible person. These Google data sources are linked into Google Data Studio using ‘connectors.’ We connect them all, and you can then begin monitoring your site’s performance on the internet. The great thing about these data sources is that the info is coming from the horses mouth, there is no ‘middle man/person’ to contaminate or adulterate the metrics – if it looks good, it is good, if it looks bad, it is bad, I don’t get to spin it my way.

About our SEO plans - the cost of SEO

If you sign up for a 180-day ranking package, you can get a basic (2 competitor + your own site) keyword extraction or a ‘home page out’ site crawl for FREE. A keyword extract typically costs $250.00+gst, while a web crawl of up to 5000 pages costs $150.00+gst (without interpretation).

If you cancel during the first 180 days, you will be charged 50% of the cost of each items because, well, effort costs money.

Our other plans are pure content optimisation plans, in which we find a target query and then give you the option of tuning it from ‘easy and broad’ all the way to ‘hyper specific but very technical’. These are also priced on a sliding scale, ranging from $150 per page per keyword to $1450 per page per keyword (this one will get you more than just the word, in fact it might not even get you the word but it will get you more focused traffic – happy to explain why).

On the most expensive end of the spectrum, we provide a full page breakdown, and the tuning is done in three or four steps over the course of a month. We re-tune the page after each weekly catch-up (no additional cost).

On the medium end of the range, we offer two tuning methods, so you may choose which works best for you.

On the low end, we provide a short tuning requirements sheet, but we will advise on the level of effort required to rank for this keyword. Our goal here isn’t to squeeze as much money out of you as possible; rather, we want you to consider how much effort you might need to spend into ranking for this phrase.

Your ranking potential - A collective effort

Ranking potential is calculated based on – the ranking difficulty, (aka keyword difficulty score), the ‘cost per click’ value of a term, the number of pages that are ranking for that term, and (we do a bit of drilling here) the URL strength of each page that we need to outrank. I personally don’t worry about these, but then again, I don’t need to pay myself or my ego to get these words – if I want a term, and the effort required doesn’t break the bank then I will ‘make – go – happen’ until it is mine.

I will have a chat with you about what kind of effort needs to go into a term, and more importantly we will discuss how valuable a term is to you – if you were paying a PPC cost for the click, how many clicks result in a conversion? etc..

Understanding your SEO reporting - Accurate Reporting All The Way

Reporting is the most important part of any SEO campaign. If you can’t measure it then how do you improve it – also… if you can measure it, is there a way to change perspective and see if we can see a trend forming. Why is this word relevant to this page – is this page really where the searcher should be going, or is this page a necessary step on the way to the conversion? We set up and build out reporting for you over time. Its a single purchase to get a lot of data, and then we with time, and at a medium cost we tune the reporting to be exactly what you need.