SEO is the effective path to more traffic

SEO basics essentials you need for optimizing your site

SEO is a very important part of any website, and it helps people find it. You want people to be able to easily find your site when they search for something that is related to what you sell or offer. As part of this process, make sure your site is easy to use and loads quickly. Search Engine Optimisation is also about making sure that your content is relevant to what people are looking for when they search for things on the web. An SEO agency like Search Labs will provide a breakdown of things to fix. 

This is a guide to the basics of SEO. How to make your site better for search engines is what it tells you in this book. Also, it talks about what keywords are and why they’re important. Finally, it tells you how to use them well.

Content Writing

Content writing is an important part of any successful online marketing campaign. Here we are to help you research the competitive landscape, and determine what your content requirement is. The aim here is to find the content that informs both the user, and Google that you are the best answer to a given question.

Research

On Page Tuning

Traffic

Links

Consulting

Our main service is consultation. You pay by the hour, but in reality it is similar to your lawyer – we charge for the time during which we discuss the requirements – but we come back to you with a solution.

Looking for a more strategic approach? We have the consulting experience.

Internal Linking

We’ve talked about the benefits…but there’s also a practice…that editors and writers can carry…when publishing articles to help push…traffic around the site and that…may lead to higher trust signals…for Google: Internal linking is the pathway of relevance, and when done correctly will create a content silo that funnels both traffic and relevance from information based pages down – or up – to conversion based pages. Any SEO campaigns especially those from SEO agencies that ignore internal linking and anchor text reviews are leaving cash on the table.

Googlebot crawls your site and indexes your pages – the SERP (Search Engine Results Page) then stacks these pages with an effort to present the most relevant result at the top of the stack. This makes it easier for organic traffic (unpaid traffic) to find for relevant information on not only Google, but your website.

 

Schema Markup

You can add schema markup to your html pages to make them more appealing to both the searcher, but also more easily parsed and categorized for search engine ranking. This helps you create a richer experience for users.

 

Getting Indexed

Search engines partially rank websites based on how many people are linking to them. A website with lots of incoming links is assumed to be more valuable than one with few incoming links – probably because lots of incoming links signify that you are a trusted information source. This means that if you want to get noticed by Google, you need to make sure your website gets lots of links pointing to it and the easiest way to do this is to provide content that is link worthy. A website owner must be willing to send someone away from their site in order for the link to be meaningful.

Search engines crawl the web looking for new content. When they find something interesting, they index it. This means that if you link to another site, your page will show up when someone searches for keywords related to your site. A decent SEO strategy from a decent SEO expert will include crawling the web for content that is currently being indexed, as well as provide a list of questions that are being asked of Google. 

Google Search Console allows you to submit your website to search engines such as Google, Bing, etc. You can also create an XML sitemap for free. This helps search engines crawl your site more effectively.

Search engine crawlers crawl the web looking for new content. Pages are usually indexed based on how close they are to the root directory of the website. Mobile devices are now becoming more popular than desktop computers and organic search in 2022 on mobile devices is likely to grow.

Google announced a major change in how they crawl websites in November 2016. This change meant that the mobile version of a website became the starting point for what was included in Google’s index (now referred to as ‘mobile first indexing’, which then became ‘mobile only indexing’). Google also stated that they would regularly update their crawler to the newest version of Chromium.

In December 2019, Google updated the user agent string of their crawler. This caused some webmasters to change their code that responds to specific user agents. Google evaluated this impact and decided it was minimal across the search engine optimisation landscape.

 

Evergreen Content

Instead of publishing quick win news stories with little insight into your solution or the problem it solves, Search Engine Optimization aims to unambiguously clarify for the search engine what your benefit is to the searcher. Publish more insightful, helpful and practical advice based articles that help the user define their problem position. These articles will help drive traffic and occupy high visibility positions in the search results.

Part of your campaign will be tracking and examining organic traffic, they are after all the first tier ‘target market’ in this game – this is why you are doing SEO.

 

SEO Fundamentals

Let’s first make sure we’re clear about the basics of SEO, including what it is and why it matters. We’ll also compare it to other marketing channels.

We tailor each SEO campaign to meet the specific requirements of our client’s business – our SEO aligns with your digital marketing strategy and business goals.

These fundamentals are aligned with our core ‘fundamental’ products and services.

 

 

Research

On Site Optimization

Traffic

Links

SEO leads to more traffic

Most people tend to click one or two of the first few search result pages. This means that if you rank high enough, you’ll drive more traffic to your site. In this case, the top-ranking page gets the most organic traffic, while the second and third pages get less traffic.

Study found that these observations are generally true across the board, but there are exceptions. Ranking position does correlate strongly with overall traffic to the page.

 

Z

Create a positive user experience

Google wants to rank pages that provide a positive user experience. They say so right in their SEO starter guide. Optimization should be geared towards making the user experience better, and you should build a website to help your users.

Check ranking difficulty

The higher the KD (Keyword Difficulty) score, the more difficult it is to rank for that particular keyword. A low KD score means you’re likely to rank well for that keyword. A higher score is usually calculated by finding the sites that are currently holding rank for a given term, and determining the strength of the backlinks to that site. Through testing, we have found that by aggressively ‘tunning’ a page for technical competitive parity, and smart internal links we can outperform a lot of competitors search engine optimization efforts.

Duplicate content

Pages containing identical or very similar content can make it harder for search engines to effectively categorize content and stack organic rankings for SEO Success. They usually find it near impossible to distinguish what content they should show in search results. For this reason, search engines consider duplicated content as a negative factor, and if they find it, in the past we have found that the impetus to fix this imbalance is to remove all content rather than try to figure out which content it should show, this results in none of those pages at all being presented to online users in search results.

Finding Keywords

Understanding what kinds of things your prospective customers are looking for is the first step in keyword research. Keywords should include terms that describe the products or services you offer. Organic search is built around keyword selection and optimisation. You should also consider including keywords that describe the types of people who use your site.

Our process relies quite heavily on the information that google provides. We use Google recommended terms as ‘seed’ keywords, which are then in turn iteratively used to find other ideas. We build custom keyword idea reports making use of Google Search Console, Google Keyword Planner, AHREFS, SEMrush, SEO PowerSuite and a range of other tools. We then combine this with competitive search ranking analysis to provide a comprehensive ‘universe’ of relevant keywords. As an aggressive digital marketing agency finding the right keywords can make all the difference. What we will need to discuss is ‘the way to the buyers heart’ it isn’t always the higher search volume terms that best satisfy your conversion needs.

What is Black Hat SEO

Using black hat SEO tactics could result in your site being penalized by Google. Black hat tactics may include keyword stuffing, hiding keywords in code, or purchasing links.

Black hat SEO is used by people who want to cheat the system. They want to get ahead quickly and easily. Keyword stuffing lets them stuff words into pages to make sure they rank well for lots of different search terms. This makes it easier to cheat the system.

There are no shortcuts in SEO, but there are ways to make your site appear more relevant to search engines. Don’t trust any website that claims to help you rank higher in Google or other search engines.

On-Page SEO

On-page SEO involves creating content that is relevant to your audience. This means writing articles that answer questions or solve problems. You should also include keywords throughout your article. Search engine optimization (SEO) is the process of optimizing web pages to make them more visible in search results. Sometimes On-Page SEO and On-Site SEO are confused, they are not the same thing although they are related. On-Page is interested in this specific page and it’s search query and traffic performance. On-Site however is more interested in internal linking structure, and content framework – how does the site hang together and perform, and how does that performance serve the searcher and search engine crawler. Does quality content result in higher conversion rates? Or can you effectively use SEO services like correlation ranking factors to effectively increase your online visibility and therefore satisfy search engine algorithms?

Duplicate Content

Pages containing identical or very similar content can make it harder for search engines to effectively categorize content and stack organic rankings for SEO Success. They usually find it near impossible to distinguish what content they should show in search results. For this reason, search engines consider duplicated content as a negative factor, and if they find it, in the past we have found that the impetus to fix this imbalance is to remove all content rather than try to figure out which content it should show, this results in none of those pages at all being presented to online users in search results.

If SEO is Organic Traffic, and PPC is paid traffic, then what is SEM?

SEO (search engine optimization) and PPC (pay-per-click advertising) are both sub-disciplines of SEM (Search Engine Marketing) ).

The search engine optimization process involves the use of a variety of techniques to increase the visibility of your website within the search engines. The main goal is to make sure that when people type in specific keywords, your site comes up on the first page or results for those searches. There are many different aspects to SEO and it can be very confusing if you don’t know what you’re doing.

This article will explain some basic concepts of SEO so you can get started with this important aspect of online marketing.

What Is Search Engine Optimization?

Search engine optimization (or SEO) is the practice of making changes to improve the ranking of a web page within the major search engines like Google, Yahoo!