Search Labs SEO Website Audit

Get 12 Months Google Data Studio Reporting
when you sign on for 90 days.

Learn More about SEO Technical Site Audits

I need a SEO Website audit for my website address

We provide Pro Bono services to those that stand in oposition to injustice

Set up trackers.

If we can’t track it, we can’t improve it

  • 33% 33%

Crawl your website.

Build a map of the things we need to fix

  • 66% 66%

Provide Comprehensive reporting.

Review, change, test, repeat.

  • 100% 100%

Combo Saver

I NEED ANALYTICS & GSC

Set up
Search Console and Analytics

Google Search Console (GSC) and Google Analytics are 2 powerhouse tools when it comes to website and content optimisation.

Once installed – or ‘set up’ they will begin gathering information related to your website and its performance.

Without them, you are leaving valuable data that could become insightful information.

  • What time of the day are the searchers finding you?
  • What device type are they using?
  • Where are they?
  • Which words are they using?
  • Which pages are they viewing?

 

Combo Saver Features

No lock-in contract

Enjoy the freedom and flexibility that comes with no contract lock-in. You have the ability to change your mind at any time. Do you want to get out of Search Labs? We’ll miss you, but we understand that things change, and we won’t charge you an exit fee.

One Time Fee

With this plan, the cost is charged when the tools are installed and set up, after that there is no cost to using them.

You can pivot to a recurring crawl, which is charged at a discounted rate.

Recurring data updates for 1 year

With this plan, you will receive ‘live’ data about your site via a Google Data Studio report for 1 year.  (live data as provided by Google, as this is linked directly into Google, they may restrict providing data at times, this sometimes happens when they are performing algorithm updates).

Semi Prime

ANALYTICS & GSC ALREADY PRESENT

Website audit for my site – no Search Console or Analytics

If you are ahead of the curve then you already have these tools running and gathering information.

This Website Audit takes into consideration things like:

 

  • Crawlability
  • Indexing
  • Redirects
  • Technical Factors & Encoding
  • URL count & Analysis
  • Links
  • Images
  • On-Page factors
  • Page Speed Insights
  • Localisation

Semi Prime Features

No lock-in contract

Enjoy the freedom and flexibility that comes with no contract lock-in. You have the ability to change your mind at any time. Do you want to get out of Search Labs? We’ll miss you, but we understand that things change, and we won’t charge you an exit fee.

One Time Fee - or discounted ongoing plan

With this plan, the cost is charged when the tools are installed and set up, after that if you choose to set up a recurring crawl, then we can discuss a dicounted plan (the cost is dependant on the size of your site and the amount of information you want per crawl)

Recurring data updates for 1 year

With this plan, you will receive ‘live’ data about your site via a Google Data Studio report for 1 year.  (live data as provided by Google, as this is linked directly into Google, they may restrict providing data at times, this sometimes happens when they are performing algorithm updates).

Switching to Search Labs SEO is easy. Sign up with us online and we will start planning out your log term strategy right away.

All we need to get started is:

Your email address

We need to speak to someone right.

A quick phone call

We need to figure out what you need, and also, I want to make sure you own the site we are going to work on.

About 20 minutes of your time

We can set this up once we know where this is going.

Access to your domain registrar

This acts as 2 things:

  1. It proves your ownership of the domain
  2. We need to make some DNS record changes

Google Data Studio – Organic traffic reporting. ON US!

Switch to Search Labs for your CONTENT TUNING for 90 days and we will set up your Data Studio connectors and reporting dashboards for 12 months – plus access to a range of other insights provided by Google! We crawl your site and monitor traffic that comes in from every page in your sitemap, and we present it on useful toolbars and dashboards – brands need awareness – we raise yours.

You are the benifits of a SEO website audit?

Overall Website Performance review

When we do an audit with our client, we are looking at the site from 3 different pespectives.

  1. We want to look at the relevance of content ensuring that there is a bidirectional chain of relevance, from broad concept to specific solution.
  2. We look at the technical framework, the information architecture or infrustructure and provide advice on how easy it is for searchers and search engines to navigate and intuitively find relevant content on your site. 
  3. We want to look at which terms Google believes you are relevant for. If a searcher searches for your product, does your brand name come up?

 

Search Engine Optimisation Opportunities

Once the technical aspects are taken care of, and you have selected some keywords that you want to be relevant for. We will provide content audit documents to help you identify imbalances in your content. Our aim isn’t to make content that is chasing an ever evolving search engine – our aim is to create content that satisfies a semantic search engine. Our aim is to make content that satisfies the manner in which a search engine categorizes information and maps it to a given question the searcher asks of the search engine.

Comparison to competition

Once we complete the first level of an audit, we will review your main competitors and see what it is that they bring to the market. Our aim here is to extract the context that they present to the searcher. You have likely heard of extracting ‘intent’. Intent is not easily derived mathematically, it is difficult for an auditor to derive intent. However we can look at the context presented by the resulta that rank, and based on that context, we can determine which problem postion and solution are being presented.

Get a comprehensive report - with recommendations.

Our reporting will allow you to see how your website is performing. When we run your site through site auditing software and then analyse the outcome of the crawl, we can get specific recommendations and test how your page is performing based on what the search engine sees when it tries to review the content on your site.
We start by looking for technical errors. These may be related to performance, SEO, mobile, security, and a range of other topics. The technical structure and setup of your site has a significant impact on how well your website performs for both potential customers, clients and search engines.
After presenting our initial findings, it is time to focus on SEO issues in order to improve your search engine rankings. This may entail reviewing meta descriptions, image alt text, and other factors like selecting target terms that the individual page is about. If this is as far as you want to go, then great, you will already be ahead of most of the market – however at this point it may also be wise to look into your technical information architecture, and building out a website that turns you from a niche information provider, into a topical authority site.
When conducting a website audit, one of the things I look for is the overall user experience (AKA UX). How is this design working out for your clients? Can they find what they are looking for? Can you help them to define the problem that they are trying to solve? 
Some software includes heatmaps that show which parts of your design are attracting the most attention and what users are reading. This type of analysis will inform you of how your overall design and user experience affect your visitors. Again, here we can start looking at implementing a split testing platform, something that lets you ‘AB test’ experiences against each other.