Interested in finding out how and why SEO can MAKE OR BREAK an initial coin offerings (ICO)?
Your ICO, your unique take on the blockchain.
Weather it’s a platform for international carbon trading, an app enabling small businesses to transact in a more efficiently or a digital asset exchange.
Your ICO is your unique take on the blockchain.
How are people discovering your brand? What social proof can you provide to them in order start building trust.
That is what SEO does for a crypto it enables you to curate your ICO’s public image and gives you control over how, what and when your prospective contributors interact with your properties.
Aggressive SEO launches ICOs into SPACE Why does my ICO need SEO?
Strong brands rank well. But is just ranking for your brand name enough?
How do you expand and reach a wider audience?
How do you manage my brands reputation?
We specialise in getting your coin offering or token sale in front of as many eyes as possible and enable you to make the most of your branding investment.
We can offer tailored packaged leveraging organic search, YouTube, social media and highly targeted PPC marketing in order to spread your brand.
SEO is our life. Blockchain technology is one of our passions.
TRUST – THAT IS WHAT IT IS ALL ABOUT
WITHOUT TRUST AN ICO IS BOUND TO FAIL. YOU GET THAT RIGHT? TRUST ALLOWS CONTRIBUTORS TO JUSTIFY A CERTAIN LEVEL OF RISK AND REDUCES THEIR UNCERTAINTY.
LOW LEVELS OF PUBLIC INTERACTION ON SOCIAL PLATFORMS AND YOUTUBE IS NOT ONLY A POOR USE OF RESOURCES IT ALSO UNDERMINES POTENTIAL CONTRIBUTORS TRUST IN YOUR BRAND AND VISION.
AS THE 2ND LARGEST SEARCH ENGINE IN THE WORLD, YOUTUBE IS A MUST FOR ICOS AND THE AGGRESSIVE RANKING OF YOUTUBE VIDEOS IS ONE OF OUR SPECIALITIES
Google is the trust filter – think about how often you go to page 2. Or how often you click and open the first 3 results in Google.
We live by this algorithm, Google tells the world who to trust – we watch what Google looks for, and we teach you how to make your site, the one that Google trusts.
As the great Morpheus once said to Neo, and Jake – “You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.”
If you seem dodgy though, you may need to have a chat with our blockchain expert – we don’t help no scammers with their dirty scamming.
LET'S BREAK THIS DOWN HOW DOES THE INTERNET HANG TOGETHER
So – how can Search Engine Optimisation help?
HIGH VOLUME, HIGH CONVERSION = MORE OPPORTUNITIES TO CONVERT POTENTIAL CLIENTS
Focused organic traffic is is the most desirable traffic, it’s owned traffic, and it is educated traffic.
I want you to think about this – we are going to break down exactly how SEO works, and how this can make or break an ICO.
When you type ‘Best ICO for investment’ into Google.
You are creating a search query for the following keywords ‘best ico for investment’, ‘best ico‘, ‘ico for investment‘, ‘ico’, ‘investment’. The response that Google provides is known as a SERP (Search Engine Results Page).
Google is responding with what it believes are the most relevant responses to your search query.
Do the ‘Keywords’ matter?
They sure do.
Each of those keywords holds a volume of searches per month – there is another factor, which is the specificity of long tail vs short tail keywords.
Lets break down that search query. ‘best ICO for investment’
As of JAN 2018 their search volumes per month are:
‘ico’ = 5400
‘best ico’ = 50
‘ico for investment’ = >50
The questions you need to ask yourself are –
- Can we rank for ICO, and push into the top 3 spots, which equate to 30%, 18% and 9% click through rates (on average – they fluctuate based on intent)
- What is the conversion rate on these searches – ie will ranking for ‘ico’ be better than ranking for ‘best ico’ even though the ‘ico’ search is broad and un focussed.
- ‘ICO for investment’ is very specific, there is no doubt what this person wants to do – Can we help you to create content that makes you the most relevant response to their query.
What about your competitors?
Competitors act as the litmus test, they set the bar, how much do we have to do to beat them? – More than what they are doing.
This is the single biggest indicator of cost to you.
If you are in a ‘easy peasy’ space (you are not) then it costs less. – But ICO is a tough space to play – but the return on your investment is massive.