Practical SEO Reporting – IS THE JAM – that holds the site together

If we optimise your content for rankings, then you also get 12 Months Google Data Studio Reporting when you sign on for
90 days.

Get 12 Months Google Data Studio Reporting when you sign on for 90 days.

Learn More about Search Labs SEO Reporting

I need SEO reporting for my website address

We provide Pro Bono search engine optimization services to those that stand in opposition to injustice

Set up trackers.

If we can’t track it, we can’t improve it

  • 33% 33%

Crawl your website.

Build a map of the things we need to fix

  • 66% 66%

Provide Comprehensive reporting.

Review, change, test, repeat.

  • 100% 100%

Single Report

Different Reports We provide.

  • Keyword Ranking Report
    • Your Keywords + top 3 competitors
  • Backlink Analysis Report
  • LSI Report
  • Entity Report
  • FRASE Topic Tuning report
  • Competitor keyword report
  • Google Data Studio
  • Google Analytics – implementation
  • Google Search Console – implementation

Content Tuning Reports

  • PoP (Page Optimizer Pro) Content tune recommendations report – out of the box.
  • PoP (Page Optimizer Pro) analysis and recommendations report
  • CORA (Correlations) Content tune recommendations report – out of the box
  • CORA (Correlations) analysis  and recommendations report
  • Rank Tracking Report

Single Report or Recurring Subscription

Any of these reports will help with your SEO, some will help more if some ground work has been completed, for instance I would not recommend a PoP or CORA report without doing some keyword research.

I would set up Google Search Console and Google Analytics first and feed them into Google Data Studio then delve into competitive analysis.

Organic can get more traffic, but it does require some legwork.

No lock-in contract

Enjoy the freedom and flexibility that comes with no contract lock-in. You have the ability to change your mind at any time. Do you want to get out of Search Labs? We’ll miss you, but we understand that things change, and we won’t charge you an exit fee.

One Time Fee

With this plan, the cost is charged when the tools are installed and set up, after that there is no cost to using them.

You can pivot to a recurring crawl, which is charged at a discounted rate.

Recurring data updates for 1 year

With this plan, you will receive ‘live’ data about your site via a Google Data Studio report for 1 year.  (live data as provided by Google, as this is linked directly into Google, they may restrict providing data at times, this sometimes happens when they are performing algorithm updates).

Comprehensive reporting

Rolled out combination reports.

Reporting that provides the information in a timely manner once you know what you need to know in order to make decisions to improve your traffic.

I am risk-averse when entering a new or complex market, so I see the hesitence that people have when pivoting their marketing from a paid ‘1 click costs $x’ framework to one where the searcher’s expected intent is tuned into the content and then served to a search engine with the expectation being that content is served to someone seeking it.

This is where comprehensive reporting comes into play, this is a long form chess game, where we aim to serve the other player, and in doing so also beat them. At the end of the day, Google wants to present the more relevant content to the searcher, so that the searcher will continue to use Google, this also allows them to serve ads. Ads bring them revenue. A good search experience allows them to serve more ads more often, and also allows them to serve more focussed ads.

Our tuned content acts as the wave they can put the surfer on. Same destination, only you don’t pay for every click.

Comprehensive Reporting – this is ongoing until we are where we need to be.

This plan is the plan that most clients go on, sometimes it evolves beyond the innitial scope, sometimes it doesn’t. The aim here is to build out a plan and to make reporting a component of that plan. Good comprehensive reporting that let’s us track the impact of change, as well as the market’s response to our influence.

We uncover gems that were hidden in the weeds and stragically alter course.

This is what SEO is all about.

Serving the engine, so that it can serve the searcher.

No lock-in contract

Enjoy the freedom and flexibility that comes with no contract lock-in. You have the ability to change your mind at any time. Do you want to get out of Search Labs? We’ll miss you, but we understand that things change, and we won’t charge you an exit fee.

One Time Fee - or discounted ongoing plan

With this plan, the cost is charged when the tools are installed and set up, after that if you choose to set up a recurring crawl, then we can discuss a dicounted plan (the cost is dependant on the size of your site and the amount of information you want per crawl)

Recurring data updates for 1 year

With this plan, you will receive ‘live’ data about your site via a Google Data Studio report for 1 year.  (live data as provided by Google, as this is linked directly into Google, they may restrict providing data at times, this sometimes happens when they are performing algorithm updates).

Switching to Search Labs SEO is easy. Sign up with us online and we will start planning out your log term strategy right away.

All we need to get started is:

Your email address

We need to speak to someone right.

A quick phone call

We need to figure out what you need, and also, I want to make sure you own the site we are going to work on.

About 20 minutes of your time

We can set this up once we know where this is going.

Access to your domain registrar

This acts as 2 things:

  1. It proves your ownership of the domain
  2. We need to make some DNS record changes

Google Data Studio – Organic traffic reporting. If you sign on, we manage this for a year!

Switch to Search Labs for your CONTENT TUNING for 90 days and we will set up your Data Studio connectors and reporting dashboards for 12 months – plus access to a range of other insights provided by Google! We crawl your site and monitor traffic that comes in from every page in your sitemap, and we present it on useful toolbars and dashboards – brands need awareness – we raise yours.

You are the benifits of a SEO website audit?

Keyword Ranks Report

We do a series of data mines and find the terms you rank for as well as the terms that your top 3 competitors rank for, we limit this however to any term that gets more than 1 click in a simulated review. We don’t want to track more than 1000 words per competitor as we want to be able to create a Pareto chart from this extract in order to effectively tune your content. Then we feed these terms in Google Adwords and pull their PPC (Pay Per Click) Values – if someone is willing to spend money on this term, then it must have some value from a conversions perspective.

 

What is SEO Reporting, and why is it so Important?

What is SEO reporting and why is SEO reporting and analytics so important?

If you are changing your site or content on an ongoing basis to keep it fresh, then we should it optimise your content at the same time. Any changes made should be recorded, let’s watch as we grow.

Brands can immediately uncover consumer demand patterns with SEO reports. Themes and content kinds that your brand encounters year-round. Could improve buyer engagement. Recognizing your consumers’ seasonal needs allows you to anticipate their future needs.

Sales funnel and SEO analytics may be indicators. Ideally, you’d know how successfully your content and SEO efforts are creating top-funnel prospects.

Despite the fact that most marketers think their results aren’t tracked properly, less than 25% implement effective data-driven strategies – we believe that if it isn’t recorded and tracked, we cant improve.

Brands that report on change will be able to better sell their products. They may be able to give targeted content and make money by hitting that sweet spot.

A brand’s success depends on understanding its clients’ wants. With SEO reporting, you may rank your content and products by popularity.

What are the SEO reporting KPIs that can help you measure your funnel’s success?

To develop SEO reports, you must first assess your marketing effectiveness. Understanding your consumers’ demands and KPIs is crucial. Measuring the success of your outreach activities in bringing visitors to your site. To get new clients, you must follow up on leads.

Examples of insights that good reporting can provide:

  • The most trafficked content.
  • Engagement rates.
  • Social media fans (repeat users) that come to your site.
  • Purchase conversion rate – which leads to CLV (Customer Lifetime Value).
  • The average client purchase size.
  • CTR rates per target query.
  • CTR Rates to a given URL.
  • You want to know how well your content helps visitors convert as they move through the funnel. 
  • This data can be utilized to cost your leads – how much does a conversion cost?

Your conversion rate shows how many leads you need to get each customer. Then you may value these leads utilising SEO reporting. The lead’s value can be used to calculate your SEO efforts’ ROI. This will help you evaluate your marketing budget.

You can also track other SEO parameters like how well your content ranks. We can track backlinks, if that is important as a metric, usually as time goes by those will naturally increase.

Any content that has been tuned should be constantly monitored to quantify the impact of any SEO modifications – to value SEO contributions. You can utilise Search Labs Reporting Events to collect data about your website’s SEO positioning. 
One of the metrics I love to report and use in decision making, is the PPC value of terms that are brining clicks. If a term has a $1 PPC value, and we bring 1000 additional clicks from organic traffic to that specific term, then we know that you are bringing in an additional $1000 in traffic.

How do we react to drops in SEO metrics, or Organic traffic?

Monitoring and analysing traffic and trends, can uncover weak points in our marketing strategy – the internet is held together in a ‘node-edge-node’ graph relationship.

Nodes are entities, they are things that remain, Edges are relationships between entities, they are the descriptions of the problem and the solution.

The way in which relationships are described change over time, but the entities tend to remain, the entities are used by Google NLP (Natural Language Processing) to create a ‘knowledge graph’.

When we see fluctuations in rankings, it is usually because an entity has been added or removed from the mix, and this entity has changed the way in which Google’s NLP is catagorising the content.

It can also help discover marketing issues, or possible opportunities. We can build on these.

Comprehensive Reporting to put you ahead of the pack

Reporting from us will allow you to monitor your website’s performance. When we put your site through site auditing tools and analyze the findings of the crawl, we can acquire precise recommendations and determine how well it performs in search results.

First thing’s first: we need to look for bugs in the code. We can help you with various things like performance, SEO, mobile, or security. It’s important what type of technological structure and setup your website uses because it influences how customers, clients and search engines see your site.

It’s time to focus on SEO concerns to improve your search engine rankings following the presentation of our preliminary findings. Meta descriptions, picture alt text, and other characteristics may need to be examined in order to determine which keywords are most relevant to the website in question.

Great, if this is all you want to do, you’ll have a leg up on the competition. Aside from the technical information architecture, it may be a good idea to build up a website that transforms your specialised information provider into a topical authority site.

When performing a website audit, one of the things I look at is the overall user experience (AKA UX). It’s up to you to find out how your customers are responding. Are they going to be successful in their quest?

Is there anything you can do to help them define the issue they are trying to address? Using heatmaps, you can see which parts of your design are getting the most interest and what content they’re actually reading.

Analyzing how your design and user experience affect visitors is the goal of this form of research. A split testing tool, which allows you to ‘AB test’ experiences against each other, is another option that we may look into.